Sign your lips in statement colour with new L’Oreal Paris rouge signature liquid lip ink. A collection of 12 ultra-matte lip inks that combine unapologetically bold colour with a super-lightweight finish, for the ultimate bare-lip sensation. Say goodbye to compromise- long-lasting no longer means thick, heavy and uncomfortable matte finish. The oil-in-water formula lets lips breathe, leaving a memorable mark but a forgettable feel for the ultimate all-day comfort.